Real Estate SMS Marketing Strategies and Plans

by Michael Armstrong · 0 comments

Real Estate Marketing Plan

Real Estate Marketing Plans must now include SMS Mobile Marketing

Realtors are having success, even in a tough economy, by applying real estate SMS marketing strategies to their existing real estate marketing plan. SMS marketing provides a way for businesses to communicate with their customers that is cost-effective, reliable and meaningful.

Any real estate marketing plan has had to adjust to serious downturns in the housing market in recent years. Means of traditional marketing may not have been enough to keep realtors going, and where those methods have fallen short, mobile marketing strategies such as SMS marketing are taking up the slack.

Traditional marketing methods have not always reached clients and potential homebuyers the way mobile strategies can. SMS marketing in particular goes wherever your clients go and reaches potential homebuyers wherever they are.

Real Estate Marketing Training Videos

Just think of having the ability to reach an interested homebuyer who is standing right in front of one of your properties. Not only that, but you give the homebuyer the ability to reach you, instantaneously, while they are looking at your property. SMS marketing strategies give you the power to respond whenever a client is in need. There is no more need for a client to leave a phone message and wait for you to get the message and have time to call back.

Here are some ways SMS marketing makes a realtor’s job easier:

You are more accessible to your clients and potential homebuyers. text message marketing takes the time you used to spend returning phone calls and fielding the same questions about properties, and gives that time back through SMS auto-responders. For example, you can eliminate many of the phone calls about properties by placing a keyword and text code on all your property signage.

Interested homebuyers who drive by any of your properties can get the information they want, when they want it, by texting the keyword to the code. An auto-responder instantly responds to the text by sending more information about the property right to the customer’s cell phone.

Those who remain interested after that are the people who will call you to set up an appointment for a walk-through. text message marketing effectively weeds out those who are not genuinely interested in the property.

Realtors who manage rental properties can spend much of their time on the phone, answering questions about available rentals and chasing down overdue rents. SMS marketing also helps these realtors by weeding out renters who cannot afford a property.

For example, renters who call just to find out how much the rent is on a property can instead be invited to text a keyword to a code and then receive the rent information on their mobile phone. Those who can afford the rent will call the realtor to see the apartment, freeing up time the realtor would have spent just answering calls from those who cannot afford the rent. SMS reminders cut down on late rents by reminding renters that the rent is due, and what late fees may apply for late payments.

SMS reminders also help realtors to confirm viewing appointments, closing times, and other appointments with clients. These reminders are set up to allow clients to either confirm the appointment or cancel it, just by selecting “confirm” or “cancel” and then sending the text back to the realtor.

These and other real estate text marketing strategies improve realtor/client communications and help realtors schedule their time more effectively. If you are a realtor looking to improve your business and stay ahead of the curve in a tough housing market, an online source such as Trumpia can help you get started with an real estate SMS marketing plan that will help you do just that.

Best SMS Marketing Companies for Real Estate Agents



Mobile Marketing in Canada is taking off in popularity.  Do you have a Real Estate Marketing Plan that includes Mobile?  Realitors all over Canada need to look into mobile marketing strategies including:

  • SMS Marketing
  • Mobile Phone Apps
  • Mobile Websites
  • Mobile Phone Advertising

There are quite a few of Real Estate Marketing Firms in Canada, however before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

There is no doubt that mobile marketing is the new future of marketing as we know it.  As a realitor in Canada, you need to start to learn more about how these new mobile marketing plans will help your organization.

  • Are you looking into creating a mobile website?
  • Are you considering how to create mobile apps for your organization?
  • Do you believe that you can take advantage of mobile advertising?
  • Do you think that mobile text message marketing is right for your real estate agency?

If you own a real estate agency in Canada , take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Marketing Strategy Training Course

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