Does your NonProfit Marketing Plan include SMS Marketing
With the advent of the Internet and mobile communication in the past twenty years, the face of fundraising and promotion for non-profit organizations has changed forever; today, charitable programs of every size have an entirely new toolkit for marketing themselves. One of the very first steps into using the modern-day mobile marketing paradigm, and certainly one of the most accessible, efficient, and effective, is nonprofit SMS marketing.
What is SMS Marketing
At heart, the idea is simple: use SMS (text messages) and MMS (media messages) to communicate with an opt-in list of mobile users. Continue Reading
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