what is sms marketing

Non profit Fundraising Using SMS Marketing Strategies

Does your NonProfit Marketing Plan include SMS Marketing

With the advent of the Internet and mobile communication in the past twenty years, the face of fundraising and promotion for non-profit organizations has changed forever; today, charitable programs of every size have an entirely new toolkit for marketing themselves. One of the very first steps into using the modern-day mobile marketing paradigm, and certainly one of the most accessible, efficient, and effective, is nonprofit SMS marketing.

What is SMS Marketing

At heart, the idea is simple: use SMS (text messages) and MMS (media messages) to communicate with an opt-in list of mobile users. Continue Reading

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