Marketing Strategy for Small Business – Mobile SMS Apps

by Michael Armstrong · 1 comment

Small Business marketing plan

Small Business Mobile Marketing is Growing Rapidly

Consumers are utilizing technology like never before. Many of them own a smartphone or other mobile device, and they are using them to search for products, research them, and then make a purchase.

The Nielsen Company found that the most recent holiday shopping season showed large growth in the numbers of consumers who actually purchased gifts via smartphone. The upcoming holiday shopping season is expected to show even more of this type of shopping and technological growth.

Mobile marketing will help your small business reach more customers, in a shorter amount of time, with less money spent on your marketing budget. For example, compare email to an SMS marketing strategy. Emails can go out to a large number of recipients, but how many of those end up in a spam box? How many are ignored and never read? Studies show that only about 25% of emails are opened and read.

SMS marketing has a much higher success rate. SMS messages go out instantaneously, to a personal device, and 90% of them are read within four minutes of being received, and it can all be accomplished for pennies. Convenience is shown to be extremely popular among consumers. They want to get products and information in the quickest, simplest, most convenient manner. The more convenience you provide your customers, the more they will appreciate your business making their lives easier.

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For example, a small café or diner can give convenience to their customers by providing them with the option to order takeout and pay for it on their smartphone as they leave work. It then takes a short amount of time to pick up their order and get home for dinner. The café or diner owner just provided customers with convenience, and they will probably be rewarded with repeat business from their customers.

Small Business Mobile Coupons – Is this part of your Marketing Plan?

Mobile coupons also provide customers with convenience. Coupons used to be available only by mailer or newspaper insert, and people who wanted to use them had to spend the time to cut them out. Mobile coupons provide convenience to consumers by getting rid of the time required to cut out coupons.

Mobile coupons arrive directly on the customer’s smartphone, only requiring them to show the coupon on the screen to redeem it. No searching for coupons, no cutting them out.

Consumers are Searching for you – Get your Mobile Marketing Plan in Gear

More and more consumers are searching for small businesses on their smartphones via local search options. This makes it very important for small businesses to have a mobile presence on the web. A mobile presence can be a big advantage for small business owners who are trying to attract local customers.

As many small business owners have learned, many consumers are unaware of great small businesses that exist under their noses. If your business can be found on local search, you just helped those unaware consumers find you. Once they have found you and have visited your mobile website and seen what you are about, they are much more likely to follow up by coming in.

Small businesses that don’t yet have a mobile marketing strategy will definitely benefit from getting one started. 2013 is predicted to be the year of mobile marketing, the year where more and more businesses make the move to invest in it. Don’t let your small business be left behind.



Mobile Marketing in Canada is taking off in popularity.  Do you have a Small Business Marketing Plan that includes Mobile?  Small Businesses all over Canada should start to implement mobile marketing strategies including:

  • Text Message Marketing
  • Small Business Mobile Apps
  • Mobile Websites
  • Mobile Advertising

There are a variety of of Canadian mobile marketing companies, but before you decide on a mobile marketing strategy, Sign up for our Free Marketing Training Course.

There is no doubt that mobile phone marketing is the new future of marketing.  As a small business owner in Canada, you must start to learn more about how these new mobile marketing trends will help your organization.

  • Are you looking into mobile website design?
  • Are you considering mobile app development for your organization?
  • Do you think that you can take advantage of mobile phone advertising?
  • Do you think that mobile text message marketing is right for your organization?

If you own a small business in Canada , take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

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James Citron December 22, 2012 at 9:30 pm

Every small business needs a good marketing strategy for growing their business. Today, every new marketing strategy has to include mobile!